Last updated: June 2025

The following describes the personal data that is collected or generated (processed) when you use our website. This Privacy Policy also explains how your data is used, shared and protected, your choices and rights, and how to contact us.

General Statement

We take your privacy very seriously and are committed to protecting it. We believe that you should be able to easily understand what personal data we collect and use, and understand your rights in relation to it.

This Privacy Policy sets out our policies and practices regarding the collection, use and disclosure of personal data on our website.

We encourage you to read this Privacy Policy carefully as it contains important information about your personal data.

Who are we?

Fasctrends is responsible for your personal data and in this Privacy Policy we will refer to us as “we”, “us” or “our”.

If you have any questions about our Privacy Policy or the use of your personal information on our website, please contact us at [email protected].

What personal data do we collect and how do we use it?

Personal data is information relating to an identified or identifiable natural person. This includes, for example, an individual’s name or address.

We may collect personal data from you directly (e.g. when you purchase products from our website) and indirectly (e.g. through your electronic devices that interact with our website).

Data you provide to us directly

In order to place an order on our website, create a customer account, contact us or subscribe to our newsletter and other marketing activities, you will generally provide us with the following data:

Your identification data and contact details: your first name, last name, language and country from which you interact with us, and your contact data, such as your email address, postal address, shipping address and telephone number.

Economic and payment information: your bank details (please note that all payment transactions are encrypted by the receiving bank and we do not store any card numbers), information about your purchases, orders, returns, etc.

Connection, geolocation and navigation data.

Your profile: If you open a customer account, you will create a profile and be identified when you visit our website. As a result, your data will be saved, such as your customer ID and password, your recent purchases and your preferences.

Your personal preferences: including your wish list, marketing and cookie preferences.

Other Personal Information: You may also provide us with other personal information, such as your date of birth, gender, etc.

We are the only one who collects and stores this additional information, and we use it for analysis to improve our services. When we ask you to enter personal data to access a feature, some of the data is mandatory because we need it to access the feature (e.g., we need your postal address in order to deliver a package to you). It is important to ensure that the personal information shared with you is accurate and up-to-date. Please let us know if any of your information changes.

We do not store sensitive personal information in any way, so as our website is not intended for children, we do not store any data related to children.

Promotional Highlights Information: Many customers complain that they no longer receive our Commercial Highlights: Archives, Private Sales and Promotions after unsubscribing from the commercial newsletter. After creating a Fasctrends customer or guest account, and within 3 years of your last order or registration date, we will send you an informational email to inform you of our seasonal highlights: mid-season sales, archive releases, promotions. 5 emails are sent per year. You can request not to receive such promotional information by unsubscribing in the footer of the email.

Data obtained through cookies

With your consent, we use cookies and other similar technologies to optimize your navigation on our website by adjusting your device or search engine and to offer you products that match your shopping habits.

Some cookies are necessary for the proper functioning of our digital platforms, while others are used for analytical purposes and help us provide you with a more personalized service and a better digital experience. To learn more about cookies and how to change your preferences, please read our Cookie Policy.

Usage Data: Information including products and services you purchase from us and how you use our websites and apps.

Technical Data: Your IP address, browser type and version, location and time zone, browser extensions, operating system and platform and other technical data about the device you use to browse our website.

Information about your visit: including the URLs and clickstream from which you enter and leave our website (including date and time); products you viewed or searched for; page response times, download errors, time spent on a page, page interactions (such as clicks and mouseovers) and how you navigate away from the page.

Why do we use your personal data and how do we use it?

Depending on the type of data we have about you, we may process it for the following purposes:

Managing your registration as a user of our website: If you wish to use our services, we need to process your data to identify you as a user of the website and to allow you to access various features and personalized services. You can delete your account at any time by contacting us. This purpose has a legal basis for performing pre-contractual measures or fulfilling contractual obligations.

Performing a purchase contract with you: Your data is used to inform you about the status of your order, prepare your order, accept payments, provide after-sales service, and refund your purchases. We may also use this data to prevent possible fraud against you and us during the purchase process. Such processing may allow us to block a transaction if we believe that the behavior constitutes fraud. This purpose has a legal basis for fulfilling contractual obligations.

Responding to customer service requests: The legal basis for this purpose is the fulfillment of contractual obligations, pre-contractual measures, or even Fasctrends’ legitimate interests, depending on the specific request.

Improving our services: When you use our website, you are aware that we process your browsing and purchase data for analytical and statistical purposes. This data allows us to better understand how you use our website and improve the user experience and service quality of the website. The legal basis for this purpose is your prior consent.

For marketing purposes: If you have subscribed to our newsletter, we process your data to manage your subscription and to send you targeted information by email or SMS, based on the preferences you have provided to us. We may also contact you via push notifications if you have subscribed to this service. We need your consent to carry out any direct marketing. You can also unsubscribe from our communications at any time (e.g., to unsubscribe from the newsletter, simply click on the "click here to unsubscribe" button at the bottom of all our newsletters and confirm your unsubscription). The legal basis for this purpose is your previously provided consent.

If you have consented to us receiving direct marketing content, whether through our newsletter or push notifications, we may use the information you have provided to us for the following purposes:

Share information about our events, products, services, current offers

Recommend specific products or services that may be of interest to you

Customer research is done to better understand your expectations of the products and services offered on our website.

The legal basis for these purposes is your previously provided consent.

Third parties

During your use of our website, you may receive information about certain services we provide in partnership with third parties. This information may include:

Financial institutions

Fraud detection and prevention entities

Logistics, shipping and delivery services

We may share your information with third parties for reasons such as:

Payment services in order to process payments;

Delivery companies to deliver your order;

Credit and fraud prevention agencies to verify your credit and identity;

Analytical software allows us to process your information to optimize your purchase experience on our website.

We require third parties to commit to respecting the security of your personal information in accordance with the law. Third parties may only use your personal information in accordance with our instructions and may not use it for their own purposes.

What are your rights?

Consent

You must give your consent unambiguously. Therefore, when you consent to receive communications from us, especially through newsletters:

We explain to you how we will use your data and the types of communications you will receive;

You must check a box to confirm that you agree to the subscription;

You can withdraw your consent at any time.

If you want to unsubscribe from direct marketing communications from us via newsletters, you can do so at any time by clicking on the "click here to unsubscribe" link at the bottom of each email. A page will then open where you can simply click on the "confirm unsubscribe" button. If you have a customer account on our website, you can also log in to your profile to unsubscribe or change your preferences.

Other rights

Right to access data: provides you with the opportunity to receive a copy of the personal information we hold about you.

Right to rectification: allows you to request that inaccurate information about you be corrected.

Right to erasure of your personal data: gives you the means to request that we erase your data.

Right to restriction of data: enables you to restrict the processing of your data by Fasctrends.

Right to portability: allows you to receive your personal data in a structured, commonly used and machine-readable format and request the transmission of those data to another data controller.

Regardless of the purpose or legal basis for our processing of your data, you can exercise your rights at any time, free of charge, by sending us an email at the following address: [email protected].

Or write to us at:

Name: DIAMOND SHINY E-COMMERCE LLC

Address: 2537 BROAD AVE, MEMPHIS, TN 38112, US

Please note that we may not always be able to respond to this request for legal reasons, which we will explain to you after receiving your request (if applicable). If you have a customer account, you can also modify your personal information by logging into the customer area using your email address and password.

Security of your personal information

When you created your account, you chose a password. You are responsible for keeping this password safe. We therefore recommend that you choose a strong password and do not share it with others. We recommend that you only connect to secure networks, preferably private ones. Please be aware of the risks of public Wi-Fi networks.

How long your personal data is stored

Your data will be retained until the purpose for which it was collected has been fulfilled.

Specifically: If you have subscribed to our newsletter and have not opened our newsletter for more than three years, we will no longer contact you. Any changes to this policy will be updated on this page and, where appropriate, notified to you by email.

Cookies

A cookie is a text file that may be stored on a terminal when accessing the Services using browser software. A cookie allows its issuer to identify the terminal in question during its validity period and each time it accesses a digital content containing a cookie from the same issuer. The User is informed that when connecting to a website or application and using the Services, a cookie is installed on his receiving terminal (computer, tablet, smartphone, etc.) to ensure the proper functioning of the Service or, depending on the User's choice regarding cookies, on his browser. This choice can be changed at any time.

Rejection of cookies

If the User refuses to record cookies on his terminal or browser, or deletes already recorded cookies, the User is informed that his navigation and experience on the Website or Application may be limited. This may also occur when the Publisher or its service provider cannot, for technical compatibility reasons, identify the type of browser used by the terminal, the language and display settings, or the country from which the terminal is connected to the Internet. Where applicable, the Publisher is not responsible for the consequences of reduced functionality of the Services resulting from (i) the User's refusal of cookies or (ii) the inability of the Publisher to record or consult cookies necessary for their functioning due to the User's choice.

Configuring your browser

Users can configure their browser software to allow the storage of cookies on their terminal or, on the contrary, to reject cookies systematically or according to the issuer of the cookie. Users can also configure their browser software to notify the user in time to accept or reject a cookie before it may be stored on their terminal. Each browser is configured differently with regard to the management of cookies and the choices made by the user.

Contact us

If you have any questions or comments regarding this privacy policy, please feel free to contact us at [email protected].